Nuts at Nutella

I’ve posted before about trademark bullying. It’s a classic example of letting legal process take precedence over good business judgment – and it illustrates starkly why it’s often a bad idea for a company to give their lawyers too much leeway.

The latest entrant in the trademark bullying hall of shame? Nutella, whose lawyers sent a cease-and-desist letter to a Boston smoothie joint for having the temerity to note on their menu that a certain smoothie contained the delicious chocolate-and-hazelnut concoction.

Which they’d been selling for 14 years, no doubt buying thousands of dollars’ worth of Nutella over that period, and driving free viral marketing for the brand.

So yes, by all means let’s make them stop that.

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